Power SOS Privacy Policy

1.1 Who This Policy Applies To

This Website Privacy Policy applies to personal data collected and used through the PSOS website and web-based portals.

If an individual uses the PSOS mobile application, emergency callout workflows or other platform services, additional privacy terms or notices may apply to those services.

1.2 Who We Are

POWER SOS LTD is the controller of personal data processed under this Website Privacy Policy, except where stated otherwise.

1.3 What Data We Collect

PSOS may collect and process:

• contact details submitted through website forms, registrations or enquiries;
• identity and business information submitted by users or organisations;
• technical and usage data such as IP address, browser type, device type, operating system, referring pages, timestamps and page interactions;
• cookie and similar technology data;
• communications and correspondence records.

1.4 How We Collect Data

PSOS collects data:

• directly from users when they contact PSOS, submit forms, request information or register for website access;
• automatically through website logs, cookies and similar technologies;
• from business contacts, publicly available sources, and service providers where lawful.

1.5 How We Use Data

PSOS may use website data to:

• operate, secure and improve the website;
• respond to enquiries and manage business relationships;
• administer accounts and website access;
• monitor performance, diagnose faults and prevent misuse;
• send service messages and, where lawful, marketing communications;
• comply with legal, regulatory and audit obligations.

1.6 Lawful Bases

PSOS relies on one or more of the following lawful bases:

• contract, where processing is necessary to take steps at a user’s request or provide requested services;
• legitimate interests, including website administration, security, service improvement, fraud prevention and business development;
• legal obligation, where processing is required by law;
• consent, where required, including for non-essential cookies or certain marketing activities.

1.7 Cookies and Similar Technologies

PSOS may use cookies and similar technologies to make the website function, remember preferences, analyse usage and improve performance.

Where required by law, PSOS will request consent before using non-essential cookies or similar technologies. Users can usually control cookies through browser settings and any cookie preference tools made available by PSOS.

1.8 Marketing

PSOS may send service communications needed to operate accounts or respond to enquiries.

PSOS may also send direct marketing where permitted by law and, where required, with consent. Recipients can opt out of marketing at any time.

1.9 Sharing of Data

PSOS may share website-related personal data with:

• hosting, analytics, infrastructure and communications providers;
• professional advisers, auditors and insurers;
• regulators, law-enforcement bodies and courts where required;
• affiliated entities or a business purchaser in connection with a restructuring, sale or transfer.

1.10 International Transfers

Where personal data is transferred outside the UK, PSOS uses lawful transfer mechanisms and safeguards as required by applicable law.

1.11 Retention

PSOS retains website-related personal data only for as long as reasonably necessary for website operation, business administration, legal compliance, evidential needs and dispute management.

1.12 Security

PSOS applies technical and organisational measures appropriate to the nature of the data and the risks involved, including access controls, logging, monitoring and security management processes.

1.13 Individual Rights

Individuals may have the right to request access, rectification, erasure, restriction, objection, portability and withdrawal of consent where applicable. PSOS may request information necessary to verify identity before actioning a request.

1.14 Complaints

Individuals may contact PSOS first using the details above. They may also complain to the Information Commissioner’s Office if they believe personal data has been handled unlawfully.

1.15 Changes to This Policy

PSOS may update this Website Privacy Policy from time to time. Updated versions may be published on the website or otherwise notified through appropriate channels.